Proud of where we’ve been. More excited for where we’re going.
We first teamed up at DDB Chicago, where we learned that the biggest ideas don't start with a channel, they start with an ownable truth. Since then, we've created integrated campaigns for some of America's biggest consumer brands and healthcare systems—earning Emmys, Effies, Tellys, Radio Mercury Awards and multiple Healthcare Advertising Awards Best of Shows along the way.
Though we're creative directors and happy to lead teams from brief to ship, we're just as comfortable rolling up our sleeves and doing the work ourselves. As both leaders and doers, we integrate AI into the creative process to explore more ideas faster, leaving more time for the work only humans can do.
The value of [midwest nice}
We both grew up in small towns in Michigan and were raised to be decent people. And in this business, that means something. It means collaborating well with teammates. It means always putting the work ahead of our egos. It means building close relationships with clients, focusing on their needs and understanding what keeps them up at night, because we actually care about them.
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