UChicago Medicine [ We can fix that }

What do a couple of guys know about pelvic floor disorders? A lot more than we used to. With this campaign, we not only connected with women, we spoke their language to spread the news that a group of surgeons was fixing pelvic floor disorders and giving women their lives back. Doctors are a tough crowd to please. But these surgeons loved the campaign so much, they insisted it run an additional year.